Lakshmipathy Bhat

We have moved!

In Blog, Personal on December 26, 2007 at 9:47 am

I finally managed to activate my own domain and decided to use it to host my WordPress blog. You can view my new site here.

It is still work in progress and will be updated soon. The advantage of hosting a WordPress blog in one’s own domain (instead of using WordPress’ free blogging service – which is fantastic by the way) is that one can upload custom themes, plugins and generally have more control of the design aspects. Please bookmark the new site.

Wonder-why-bra

In advertising, scam on December 24, 2007 at 2:06 pm

 

WONDERBRAUMBRELLA

I hate scam ads. What pisses me off more than scam ads for obscure or invented clients (Wee Poke Yu Acupuncture, Chinchpokli), are the scam ads for well-known clients.

Wonderbra would perhaps the top the list among ad students and junior writers for a spec ad. As Copyranter puts it in his inimitable, ‘I hate everyone’ style: “There are three certainties in life: death, taxes, and somewhere in the world. right at this exact moment, an ad student is working on a spec campaign for WonderBra”.

Coming to this specific ad, (created by Publicis Paris, via), this is perhaps among the subtlest of the Wonderbra ads.


Off the road, by the way

In Assorted on December 24, 2007 at 1:31 pm

Apart from Wonderbra, the other brand which gets the creative guys drooling is the ad for a 4×4. When I saw this ad for Volkswagen Touareg, my first reaction was: ‘Hey, it’s so simple, why didn’t I think of it?’. It captures the ‘off-the-road’ idea beuatifully. But apparently, this idea was executed by Fiat earlier.