Wonder-why-bra
I hate scam ads. What pisses me off more than scam ads for obscure or invented clients (Wee Poke Yu Acupuncture, Chinchpokli), are the scam ads for well-known clients.
Wonderbra would perhaps the top the list among ad students and junior writers for a spec ad. As Copyranter puts it in his inimitable, ‘I hate everyone’ style: “There are three certainties in life: death, taxes, and somewhere in the world. right at this exact moment, an ad student is working on a spec campaign for WonderBra”.
Coming to this specific ad, (created by Publicis Paris, via), this is perhaps among the subtlest of the Wonderbra ads.
